Email Makeovers!
Wednesday, May 6, 2009
So you’ve been sending out your own email blasts or newsletters and they’ve been doing okay for you, right? Each one gets a couple hits to your website or brings a few customers to the store but you feel like something just isn’t right or that your customers just aren’t getting the message that you are trying to communicate to them. It’s possible that it’s time for an email blast makeover!! Getting people interested and excited to see YOUR email blast in their inbox is the hardest part of email marketing.
I don’t know about you but I am a very visual learner, HOWEVER, the information behind the visual must be as strong as the visual itself. There’s nothing worse than receiving a really well designed email blast and clicking through to the website and finding the same old message and information as you read the last time you received the email. You have to keep your message current, I know this can be time consuming but you will be able to pat yourself on the back when your sales are increasing and the traffic on your website is doubling.
One really good example of how we implement this is Graf Growers Garden Center. We started designing and sending email blasts for them late in 2006. Every season, about 4-5 times a year, we reinvent or ‘makeover’ the look of their email blast. We keep the same style each season so that people will know where and how to find the information but the visual aspect will change to match the season. This keeps people interested and really looking forward to the changes each season. As for the information that Graf Growers provides, it changes weekly. Lisa Graf, who is the owner of Graf Growers, personally writes information each week to post on her online blog. This is the most clicked option on their email blast because people really like to see what’s new in the world of gardening and to read Lisa’s opinion on everything from fertilizer to upcoming gardening shows. As I said, we started this in late 2006 and it just so happens that every year since they have increased sales in the store! A good makeover can take your business a long way!
NiNA
I don’t know about you but I am a very visual learner, HOWEVER, the information behind the visual must be as strong as the visual itself. There’s nothing worse than receiving a really well designed email blast and clicking through to the website and finding the same old message and information as you read the last time you received the email. You have to keep your message current, I know this can be time consuming but you will be able to pat yourself on the back when your sales are increasing and the traffic on your website is doubling.
One really good example of how we implement this is Graf Growers Garden Center. We started designing and sending email blasts for them late in 2006. Every season, about 4-5 times a year, we reinvent or ‘makeover’ the look of their email blast. We keep the same style each season so that people will know where and how to find the information but the visual aspect will change to match the season. This keeps people interested and really looking forward to the changes each season. As for the information that Graf Growers provides, it changes weekly. Lisa Graf, who is the owner of Graf Growers, personally writes information each week to post on her online blog. This is the most clicked option on their email blast because people really like to see what’s new in the world of gardening and to read Lisa’s opinion on everything from fertilizer to upcoming gardening shows. As I said, we started this in late 2006 and it just so happens that every year since they have increased sales in the store! A good makeover can take your business a long way!
NiNA
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